personal Branding + Marketing
This workshop aims to gives you a set of tools for marketing yourself and your career.
You want to build a relationship with your audience.
Have you ever met someone who you felt "just got you"? Someone who had maybe gone through similar experiences and could understand your perspective. Its difficult enough presenting a true version of yourself in everyday life, but online you control how people see you.
This workshop is about managing your digital identity and making meaningful connections with your audience
why? because you want to be recognizable , you want better contacts and clients, better jobs. you want to stand out from the crowd.
build test grow
The foundation of any emerging brand hoping to connect and build relationships with their audience.
To build you must first understand.
It is important to understand your audience. This tool gives you an understanding of your audience. Using intuition and empathy to try to understand what drives them.
A tool to help you build and overview of your brand. Work out ideas and measure how well your audience relates. Write down your story, plan your artifacts and determine your call to action.
inspiration board, sketching, visuals, experience (brand touchpoints)
experiment and test
The search for your product-market-brand fit
How do you assure your story comes through in your online presence?
interaction, engagement and participation
How will you measure the success of your brand experiments?
Did it work? How can you improve?