CleverSociety
Idea Engine

Branding

brand-icon-01.png
 

personal Branding + Marketing

This workshop aims to gives you a set of tools for marketing yourself and your career.

You want to build a relationship with your audience.

Have you ever met someone who you felt "just got you"? Someone who had maybe gone through similar experiences and could understand your perspective. Its difficult enough presenting a true version of yourself in everyday life, but online you control how people see you.

This workshop is about managing your digital identity and making meaningful connections with your audience

 


why?  because you want to be recognizable , you want better contacts and clients, better jobs. you want to stand out from the crowd.


how?

build   test   grow

The foundation of any emerging brand hoping to connect and build relationships with their audience.


Build

To build you must first understand.

 

learn

audience profile

It is important to understand your audience. This tool gives you an understanding of your audience. Using intuition and empathy to try to understand what drives them.

 

PHYSICAL

MENTAL

LIFE

ASPIRATIONS

brand canvas

A tool to help you build and overview of your brand. Work out ideas and measure how well your audience relates. Write down your story, plan your artifacts and determine your call to action.

 

STORY

ARTIFACTS*

INVITATION


*Artifacts

inspiration board, sketching, visuals, experience (brand touchpoints)


class 2


experiment and test

The search for your product-market-brand fit

strategy

How do you assure your story comes through in your online presence?

Tone

Message

 

Actions

Info-graphics

Videos

Image

 

 

events

meetups

 

 

 

interaction, engagement and participation

How will you measure the success of your brand experiments?


grow

Did it work? How can you improve?