This a joint campaign centering on the idea of identities forged and maintained on the internet. A exploration into social identifiers vs cultural participation. The purpose of this campaign is to promote and "launch" our brands. Basically let's show the world what we can do.
Brand identity establishing your voice, vision and style across all points of interaction with your audience.
Can who you are be distilled into a series of symbols? This collection attempts to do exactly that. As part of the campaign all collaborating brands will participate in creating a shirt to identify them as a creative.